Some people wear all black because it’s easy. For others, it’s a statement. For me, it’s just who I am.

I started SimpleBlack because I only ever wear black Tees - nothing else. I wear them to work, to gigs, to festivals, to the pub. I wear them smart, I wear them casually. Layered up or front and centre. But even with an all-black wardrobe, I still want variety - a way to keep it fresh without straying from what I love. I may wear black everyday, but I don't want to wear the same thing ever day.

The problem? Most brands overload their black T-shirts with big, loud designs. That’s not my style. I wanted something simple and understated - small, subtle graphics that add just enough character without taking over.

And the other catch with big, loud designs? Big costs. I wanted to be able to refresh my all black wardrobe regularly without spending a fortune. I love the feeling of a fresh new black Tee.

So, I created SimpleBlack for people like me. Those who want quality, affordable black Tees with understated, minimal designs - nothing more, nothing less. Simply Black.